CoachHub Marks 7th Anniversary with AIMY AI Coach, TIME EdTech Recognition, and Global Expansion
CoachHub, the leading global digital coaching platform, celebrates its seventh anniversary with remarkable achievements that underline its mission to democratize coaching for all employees. Founded in 2018, the company now serves over 500 clients and connects workers with more than 3,500 certified coaches worldwide. Over the past year, CoachHub launched AIMY™, the first AI-powered coaching solution developed with Microsoft, secured $42 million in growth financing from HSBC Innovation Banking, expanded its leadership team, strengthened industry partnerships, and was recognized by TIME as one of the world’s top EdTech companies. This milestone reflects its ongoing commitment to scaling measurable, inclusive, and innovative coaching solutions for modern organizations.
CoachHub, the leading global digital coaching platform, is celebrating its seventh anniversary, marking a period of significant evolution and leadership in transforming how organizations develop and empower their people. The company was founded in 2018 by brothers Matti and Yannis Niebelschütz after a personal coaching experience during their first startup journey revealed the powerful impact that personalized coaching could have on professional and personal growth.
Driven by a shared mission to democratize coaching for every employee, not just top executives, they launched CoachHub from a living room in Berlin. Today, the platform supports more than 500 clients worldwide and connects employees to over 3,500 MCC and PCC-certified coaches.
“Seven years ago, we set out to make high-quality coaching accessible to everyone, not just a privileged few,” said CEO and Co-Founder of CoachHub, Matti Niebelschütz. “What began as a conversation between two brothers has grown into a global movement. This milestone celebrates the organizations and individuals who embraced the power of coaching and is a reminder of the ongoing need for our mission.”
Since its founding, CoachHub has continuously redefined corporate learning and development, and 2025 has proven to be a standout year for the company.
Notable milestones over the last year include:
- Launched AI-powered coaching solution: Launched in February, CoachHub’s AIMY™, the first AI coach developed in collaboration with Microsoft and grounded in the company’s behavioral science expertise, makes personalized, scalable and compliant coaching accessible to every employee, regardless of seniority or location.The launch attracted widespread industry attention, including being featured by Nasdaq and the New York Stock Exchange.
- Welcomed additions to leadership team: To support its next phase of growth, the company welcomed Hilary Aylesworth, chief product and technology officer, Michelle Murphy, chief revenue officer, and Anja Popp, chief people officer, strengthening its leadership bench and product strategy.
- Received $42M in growth financing: CoachHub received $
42 million in growth financing from HSBC Innovation Banking UK to round out the calendar year. These funds will help accelerate the company’s investments in artificial intelligence and expand its product capabilities and global reach. - Expanded key relationships: The company deepened its relationships with key partners, including its partnership with the International Coaching Federation Charter Chapter Germany and collaboration with Microsoft, reinforcing its commitment to quality, standards and innovation in coaching.
- Gained industry recognition: CoachHub was named to TIME’s World’s Top EdTech Companies of 2025, ranking No. 22 among more than 70 European companies, further validating its impact on the global learning and development landscape. The company also surpassed 100,000 followers on LinkedIn, reflecting strong brand engagement and growing influence within the HR and learning communities.
This anniversary celebrates both the company’s origins and its future: a commitment to scaling personalized coaching in a way that is measurable, inclusive and aligned with modern business goals.
“Coaching has become a strategic driver of talent development, retention and culture,” Matti Niebelschütz said. “We’re proud to help organizations navigate change, empower their people and unlock performance, one coaching journey at a time.”
To learn more about CoachHub, visit https://www.coachhub.
